If you are like me, you’ve been spending some time the past few months gearing  up for your 2010 business improvements.  While continuous improvement is a goal for most of us, there’s no doubt that the new year always brings additional emphasis on our business focus.
So this month, we’ll examine what a truly effective plan should look like. We’ll also think a bit about whom we should be contacting when putting our plan into action, and how we should react to the inevitable stalls and objections we’ll encounter in the course of putting our goals into action.  Some of the questions you might have include:
How should I approach my 2010 business plan?
What does an effective plan of action look like?
What can I do to keep my goals vital?
What’s a “cookbook”?
What types of people should I be calling on in 2010?
I have a contact in middle management – should I contact her?
Should I work from the bottom up?
When do I send literature?
What does my first call look like?
I get a lot of price objections – is that common?
What will motivate me and my colleagues to take action?
What are the best strategies to handle stalls and objections?
How do I defend, my product, service or price, and should I even do that at all?
This month, we are very lucky to have award winning sales trainer and sales force development consultant GERRY WEINBERG of SANDLER TRAINING, GERRY WEINBERG & ASSOCIATES, (email: gerry@gerryweinberg.com or web site:  www.gerryweinberg.com)  to help us explore meaningful answers to the questions posed above.  Please join us on Friday, January 22, 2010 at 7:30 a.m. at the Grosse Pointe Yacht Club as we resolve to: